Air Jamaica flying high
Merger with Caribbean Airlines enhances brand
virginvoices.com staff
Montego Bay Jamaica (Jan. 18, 2011) - Air Jamaica is bouncing back, after a troubled time, and airline marketers are promising the "new" Air Jamaica will offer everything you loved about the old Air Jamaica and more. The "more" stems from its recent merger with Caribbean AIrlines, which has allowed Air Jamica to rejuvenate its 40-year old brand.
Two strong brands, Air Jamaica and Caribbean Airlines, are now joined together in one airline to serve Jamaica and the
Caribbean. On January 14, 2011, Caribbean Airlines re-launched the Air Jamaica brand
with a ceremony at Kingston’s Norman Manley International Airport with the arrival of
the newest aircraft in the Air Jamaica fleet. This Boeing 737, wrapped in Air Jamaica’s
new livery featuring the airline’s signature colors paired with the Caribbean Airlines logo.
” Caribbean Airlines believes in the brand value of Air Jamaica and we are very excited about revitalizing and reintroducing this historic
brand" said George Michael Nicholas III, Chairman of the Board of Directors, Caribbean Airlines Limited.
Air Jamaica will be flying routes into and out of Montego Bay and Kingston, Jamaica to JFK airport in New York, Philadelphia, Toronto, Ft. Lauderdale and Miami in North America and Nassau, The Bahamas. Caribbean Airlines, with its hub in Port of SpainTrinidad, flies to JFK airport in New York, Philadelphia, Toronto, Ft. Lauderdale and Miami inNorth America; St. Maarten, Antigua, Barbados Grenada, Tobago and Kingston in theCaribbean; Guyana, Suriname and Venezuela in South America.
As a national airline, Air Jamaica gained a strong loyalty from Jamaicans and cultivated a following among vacationers too.
Air Jamica officails promise the new Air Jamaica will deliver the service to both clientels for the best value.
New amenities include a baggage allowance of two free checked bags,
A solid frequent flyer base will continue to benefit from its rewards program, which offers upgrades, free tickets and more.
After cost-cutting measures that allowed Air Jamaica to weather challenges in the marketplace, management has singled out areas that will both save and deliver
improvements. Savings will accrue from the dual branding and common staff at shared airline check-in counters.
A new fleet of Boeing 737-800 aircraft is scheduled to be in operation by the end of April 2011 improving on-time performance as well as the overall passenger flight experience. Future developments include new code share agreements and new routes with London already under consideration.
For more information about Air Jamaica, call 1-800-523-5585 or click here.
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